DLF May Miss Residential Sales Goal


By akansha, Section Noida Real Estate Property
Posted on Tue Mar 09, 2010 at 11:43:09 PM EST

DLF Ltd, the largest real estate developer in the country, may miss its annual residential sales volume outlook as it moves to launch projects in its non-stronghold regions, according to two analysts covering the company.

The developer was looking to sell 16 million square feet of residential properties in the fiscal 2010, and by December it was able to sell just 8.5 million sq ft of properties.

Now, with just a month left for the fiscal, analysts believe DLF would not be able to meet its target.

When contacted, Rajiv Talwar, executive director at DLF, refused to comment.

About 65% of the 8.5 million sq ft launches were city-centric, and 70% of the sold volume came from the National Capital Region. About 47 % of NCR volumes came from a single city-centric project, Capital Greens.

DLF’s property sales picked up recently across projects in Gurgaon, Kochi, Bangalore and Hyderabad.

It sold 3.1 million sq ft of residential properties in the third quarter and about 1.8 million sq ft of that came from luxury projects.
However, analysts believe the pace of sales has not met with their expectations. “While the recovery has occurred, it is slower than we anticipated, with DLF likely to miss our prior volume estimates,” Aatash Shah, an analyst with Nomura, said.

Source: dnaindia.com By Vivek Seal DLF may miss residential sales goal

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Now, with developer ramping up sales in newer markets such as Bangalore, Chennai, and Hyderabad, the success would depend on marketing and pricing of the projects. But absorption rates in these markets are significantly lower than NCR region as they enjoy limited investor activity vis-a-vis Delhi.

“We estimate DLF will sell 13.7 million sq ft in fiscal 2010 and 15.9 million sq ft in fiscal 2011. We believe the next leg of earnings upgrades for DLF could come from the recovery of the commercial real estate,” Puneet Jain, analyst with Kotak said in a note to clients.

Recently, DLF’s rival Unitech also slashed its full-year launch outlook by about 20% as it wanted to concentrate on executing and selling existing projects.

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